⤵ 7.1. Open Happiness
Coca-Cola has a long tradition of sharing a local sentiment in its brand communication, almost as long as being cosmopolitan and leading the diffusion of new aesthetic trends.
The cultural values of the city was the brand’s drive to affirm that its public presence is defined not only by commercial parameters, but also by the aesthetic intervention with artistic value in the urban universe.
Lisbon Tram ⤵
Lisbon Traditional Tram ⤵
Lisbon Stadium Intervention ⤵